Entering a new market is not simple. You can’t copy and paste a strategy from somewhere else and expect it to work. These are five things I see ag companies get wrong, time and time again.

AI can make bad marketing look surprisingly good. The real risk comes when polish is mistaken for quality, and when the person reviewing the work doesn’t have enough experience to know what’s missing.

Businesses often jump straight to websites, rebrands and campaigns without first doing the strategic thinking that makes those tactics effective. Here's why I tell clients to slow down before we start building.