ABOUT ME

I help agriculture companies navigate growth and the messy challenges that come with it.

Over the past 20+ years, I've worked across traditional agriculture and agtech in roles spanning marketing, product management, commercial strategy, business development, and leadership. Today, I work with founders and leadership teams on a fractional and project basis to help solve complex growth challenges and move important initiatives forward.

I grew up on a commercial seed farm in Canada, where I developed a practical approach to problem-solving and a strong work ethic that still shapes how I work today.

I do my best work helping businesses cut through complexity, bring structure to messy situations, and turn ideas into practical action. I believe growth should be intentional, marketing should have a strategic role within organizations, and businesses perform best when teams are aligned around a clear direction.

I work closely with a small number of clients at a time because I care deeply about the work I do and the people I work with. My goal is simple: to become a trusted member of your team and help move important things forward.

Today, I live in Winnipeg with my husband and children. Outside of work, I enjoy singing with Ecco Singers, weekends at the lake, cheering on my kids from the sidelines, or supporting organizations and initiatives that strengthen both my local and agricultural communities.

What I Believe

  • The best strategies start with a strong foundation

  • Marketing is a strategic business function, not just a tactical one

  • Clear communication is one of the most important leadership skills

  • Teams do their best work when trust and accountability exist together

How I Work

  • I integrate into your business rather than operating from the outside

  • I work with a small number of clients at a time

  • I bring structure to messy situations

  • I focus on practical action, not just recommendations

  • I help teams move from reactive to strategic

What to Expect

  • Honest conversations, even when they're difficult

  • Strategic thinking grounded in practical reality

  • A bias toward action and momentum

  • A trusted partner who cares deeply about your business

  • Someone who helps move important things forward

Ready to Move Forward?
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