Because your business challenges don’t fit neatly in a box, I’m not one size fits all

Sometimes you need an experienced leader embedded within your business. Sometimes you need focused support to move an important initiative forward. Sometimes you just need someone in your corner to help navigate difficult decisions.

WORKING WITH ME

Here's how I typically work with clients

Senior leadership without the full-time commitment
For companies that need experienced marketing or commercial leadership but aren't ready for a full-time hire. I integrate into your leadership team on a part-time basis, helping provide direction and leading execution.
This works well when:
- Your marketing function needs strategic leadership
- Leadership capacity is stretched
- You need experienced support to navigate growth or transition
- Your business is growing, but you aren’t ready for a full-time leadership hire
Typical engagement:
1–3 days per week on a monthly retainer
Roles may include:
Fractional CMO, Fractional VP Commercial, Interim Marketing Leader
Focused leadership for important initiatives
When you need help to solve a specific problem or lead a project.
I step into complex projects, assess the situation, build a practical plan, and stay involved through execution.
Examples include:
- Go-to-market strategy development
- Market entry strategy for North American agriculture
- Product positioning and market planning
- Commercial alignment initiatives
- Building marketing functions processes and tools
- High-stakes communications and change initiatives
- Growth strategy and prioritization workshops
Typical engagement:
8-12 weeks with a defined scope and outcome
A sounding board for leaders navigating growth
For founders and executives who want ongoing access to an experienced marketer.
Whether you're working through difficult decisions, looking for perspective, or supporting the development of emerging leaders within your team, I provide practical advice grounded in experience.
This works well when you:
- Need an experienced sounding board for marketing and growth decisions
- Want support refining strategy and priorities
- Need help reviewing plans before significant investments are made
- Are supporting a developing marketing leader within your organization
- Value outside perspective from someone who understands agriculture
Typical engagement:
Monthly advisory retainer with scheduled strategy sessions and ongoing access as needed.