GROWTH & MARKETING LEADERSHIP
Helping agriculture companies navigate growth and the messy challenges that come with it
GROWTH RARELY STALLS FOR ONE REASON
More often, it’s a collection of things that build up over time
Teams Aren’t Aligned
Sales, marketing, and product teams are pulling in different directions
Marketing is Reacting
Marketing is busy executing tactics without a clear strategic direction
Leadership is Stretched
Nobody has room to take on one more thing
Execution Takes Over
Day-to-day demands leave little time for strategic work
I step into situations like these, where growth has stalled, priorities are unclear, or execution is slipping
I help sort it out and move it forward
HOW I HELP
I solve the problems teams are too busy, too close or too deep to fix
What I do
I work with founders, executives and leadership teams on a fractional or project basis to untangle complex growth challenges.
How I Work
I get to the root of what’s holding the business back, bring clarity to the situation, and build a practical plan. Then I stay close enough to make it happen.
Where I Help
This might look like:
Commercial Strategy
Clarify priorities, align teams, and build practical growth plans.Product & Positioning
Define what makes your product different, why you customers will care, and communicate it clearly.Marketing Leadership
Build marketing that supports business goals instead of reacting to requests.Executive Support
Provide experienced leadership during periods of growth, transition or change.
WAYS I WORK
While I’m flexible to the needs of your business, here are the ways I typically engage:
Strategic Projects
For companies that have a specific project that needs experienced leadership focused execution.
Fractional Support
I integrate into your leadership team on a part-time basis, providing senior-level experience and driving action.
Ongoing Advisory
Ongoing relationships with leaders who need a sounding board, or coaching for junior staff.
WHY I’M EFFECTIVE
I understand agriculture.
I’ve spent my life in and around agriculture, growing up on a farm in Canada, and have spent 20+ years working in the industry.
I've worked inside leadership teams.
With experience in companies ranging from from traditional agriculture to agtech, in roles spanning business strategy, senior leadership, marketing, product and commercial execution.
I bridge strategy and execution.
I don't disappear after the strategy deck is finished. I stay involved to help teams turn good ideas into measurable progress.
I’ve got a practical understanding of how the industry works, how decisions get made, and what it takes to turn strategy into results.